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Lean Marketing For StartUps with General Assembly

  • Fairmount Innovation Lab 584 Columbia Rd Boston, MA, 02125 United States (map)

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly?

If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this session will help you get started on effectively getting the word out about your business.


In this class, you'll learn how to:

  • market your business on the cheap and increase your users
  • grow your database with targeted leads
  • get your customers to do your marketing for you
  • identify and connect with key influencers in your niche
  • track, measure, and evaluate return on your marketing efforts 

Come along if you're a startup and small business owner—or are thinking about starting one—with little or no marketing experience.

Prereqs & Preparation

Basic understanding of social media including blogging. Experience with Hootsuite and Microsoft Excel would ideal, but are not required. 

Preparation: To get the most out of the class, please come with a short description of the niche you are targeting with your products or services and why they want to buy them from you.

Sign up here

Earlier Event: May 18
Lean Business Model
Later Event: June 1
Lean Business Model