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Increasing Sales Through Marketing: How to Create a Marketing Plan for Your Small Business

  • fairmount Innovation Lab 584 Columbia Road Boston, MA, 02125 United States (map)

Increasing Sales Through Marketing

Is posting on Facebook a good way to increase sales? Will a newspaper ad attract new customers? There’s no one-size-fits-all answer, but having a marketing plan helps ensure that the time and/or money you invest in marketing gets the results you seek.

This workshop will walk you through the steps of creating a basic plan to match your marketing with your goals. While primarily focused on brick-and-mortar businesses, entrepreneurs of all sizes can apply this approach to jump-start their marketing plan.

You’ll receive a worksheet and template to help you create your plan.  In addition, you can also get free on-the-spot coaching from business advisors.

Presenter Myrna Greenfield of Good Egg Marketing is a seasoned business coach and marketer who works with start-ups and solopreneurs as well as established small businesses. She’s an adviser with the City of Boston’s On Site Business Assistance program. 

This event is being hosted by The City of Boston's Office of Business Development and the Women Entrpepreneurs Boston (WE BOS) program as part of WE BOS week.  For a complete list of WE BOS events visit or follow us at @we_bos


8:30 -9:00    Registration & Networking

9:00- 9:45    Workshop

9:00- 10:30  Coaching Sessions & Networking